Our Story
Built on the Field. Designed for Champions.
Will-O Wear was born from decades on the gridiron — as a player, a coach, and a student of the game.
The Founder
From Ann Arbor to the Sideline
Will-O Wear was founded by a Michigan All-American who spent years under the lights at The Big House before taking his passion for the game to the coaching staff. He knows what it means to wear a uniform that makes you feel like you belong — and what it means when the gear doesn't match the moment.
After years coaching at the high school and collegiate level, he saw the same problem everywhere: teams settling for generic, off-the-shelf uniforms that said nothing about who they were. Will-O Wear was built to fix that — one team at a time.
Every stitch, every colorway, every tackle-twill letter is a reflection of that belief: your uniform should be as serious as your game.
What We Stand For
Built to Last
We use tackle-twill construction and performance fabrics that hold up through a full season — and then some.
Team First
Every order is a team order. We don't do one-offs. We build packages that outfit the whole roster, from starters to staff.
Michigan Roots
Our DNA is Michigan. Navy, maize, and a standard of excellence that comes from playing and coaching at the highest level.
Fast Turnaround
We know seasons don't wait. Standard production is 3–4 weeks. Rush orders available for teams that need to move fast.
Our Mission
Every Team Deserves Championship Gear
Will-O Wear exists to give every team — from Pop Warner to varsity — access to the kind of uniforms that used to be reserved for the biggest programs. We're launching December 22, 2026. Get on the list.
Get Notified at Launch